Founded in 1990, Cobra Sports Sdn. Bhd. has established itself as one of Malaysia’s leading wholesalers and distributors of premium sports goods and equipment.
Based in Jalan Segambut Atas, Kuala Lumpur, we take pride in being a trusted name in the sporting industry, supplying quality products to retailers, institutions, and organizations across the country.
Our expertise spans a wide variety of sports, including Hockey, Cricket, Softball, Darts & Dartboards, Track & Field, and more. Over the years, our dedication to quality and service has earned us exclusive distributorships for many top international brands such as TK Hockey Equipment, Winmau Darts & Dartboards, Diamond Softball Equipment, Vinex Track & Field, Fox 40 Whistles, and DGT Chess Clocks.
In addition, we are proud authorized distributors for GTO Sports Nets, New Top Track & Field Equipment, Naigai Softball Equipment, and Maharadja Hockey Equipment.
Beyond distributing global names, Cobra is also our very own homegrown brand, representing our commitment to delivering durable, reliable, and affordable sports equipment tailored to the needs of local athletes and institutions.
At Cobra Sports, our mission is to deliver the best value and service to every customer, while our vision is to continue being Malaysia’s most trusted and competitive sports equipment wholesaler and distributor — offering both world-class brands and quality homegrown products under the Cobra name.
